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IART6121 |
Research Methodology I
This module teaches the basic ideas, methods and academic ethics of academic research in the field of arts and design, including types of research, how to search and read the literature, how to select a topic, how to choose appropriate research methods, and how to write an inception report, a research proposal, and an academic paper.
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3
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45 hrs
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IART6122 |
Creative Thinking in Interdisciplinary Arts
This module explores the development of a dialogue between art, culture and social practice. A range of interdisciplinary art theories such as advanced mind mapping and lateral thinking are applied to explain the content, significance and creative potential of creative thinking in the arts, to develop theoretical underpinnings for design or art-making practice, and to develop students' analytical and critical skills.
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3
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45 hrs
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IART6123 |
Cultural Creativity and Art Management
This module explores the development of the cultural industry, including cultural innovations and characteristics of the industry in different regions, development strategies, and the interaction between the international economy and the market. It examines the current situation of the cultural industry in Macao, its problems and ideas for effective development. In addition, it introduces the business operation and management methods common to the cultural industry and the arts, so as to enable participants to master the models and applications of cultural industry and arts management.
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3
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45 hrs
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IART6124 |
Research Methodology II
This module builds upon Research Methods I by exploring specific methodologies within music, design, and visual arts research, alongside approaches to interdisciplinary inquiry within the arts. Through critical analysis of seminal texts from diverse disciplinary perspectives and the sharing of research experiences, it guides students from varied backgrounds to familiarise themselves with their field's research methods and to learn about different research types across artistic disciplines, including qualitative and quantitative research.
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3
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45 hrs
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IART6125 |
Thoughts On Arts and Humanities
This module focuses on Western humanist thought, exploring the interplay between art and prevailing social ideologies across different historical periods through the description and analysis of diverse artistic forms including architecture, sculpture, painting, music, and literature.
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3
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45 hrs
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IART6126 |
Research of Performance and Marketing
This module focuses on contemporary art exhibitions, diverse stage performances, and marketing strategies. Key learning priorities include planning, execution, marketing, exhibition delivery, evaluation and synthesis, alongside exploring improvement methodologies. Given the module's close connection to practical application, in-depth research into exhibition activities and marketing will be conducted through lectures, case analysis, and hands-on practice, thereby developing students' relevant competencies.
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3
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45 hrs
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